Love Austin Music
12 stories from the people who
make the heart of our city beat
About Heart of the City
Heart of the City is a creative collaboration between photographer Carlos J. Matos in partnership with Ovrld, the SIMS Foundation, and the City of Austin Cultural Arts Division made in tribute to the people who keep Austin's music industry alive and vibrant, and a vehicle for bringing attention to the various challenges affecting their ability to work and make music in our city.
The project takes a multimedia approach to storytelling by combining portraiture, written interviews, and film into an ongoing narrative. The stories center around twelve individuals from the heart of Austin's music ecosystem, from performers to stage managers and everything in between, all set within some of Austin's most iconic and culture-defining venues. They are stories of struggle and triumph from the people who make our city unique, and a reminder of what we stand to lose.
Photography by Carlos J. Matos
Written by Morgan Davis
Filmed by Atomic Moment Creative